"AHA" MOMENT:
Mobile applications for events and venues lack high value location information and services. Location information and services like indoor maps of the venue, exhibit floor plan, indoor location services and a map of the host city and attractions add value to events by connecting people to experiences that matter to them.

Existing mobile event solutions provide some combination of static maps and limited interactive mapping. The maps are accessed using multiple buttons on the app home page or through sub-menus on a secondary page. This is similar to providing multiple paper maps in a folder to event audiences, each presenting one piece of location information. Moving this multiple map concept to a mobile app may remove printing costs, but it does nothing to enhance the value of location information or services to the user.

THE BIG IDEA:
Tangerine Mobile provides all location information and services in the company’s True Interactive™ map platform. True Interactive™ let’s users view an indoor map of the venue, exhibit floor plan and a map of the host city and it’s attractions on one interactive map. Users can also zoom to a session, specific exhibitor or restaurant in the city and access indoor location and navigation services where available using True Interactive™.

WHY THIS IDEA IS BETTER THAN THE REST:
True Interactive™ streamlines access to high value location information and services, removing the need for multiple maps and navigation menus in a mobile event app. Helping people and businesses connect to experiences that matter to them adds new value to events, venues and the host city.

THE SKY'S THE LIMIT:
Tangerine Mobile will use funds raised through the Right Choice Program to develop True Interactive™ at convention centers. The company’s location services will be integrated with a mobile app that can be offered to events that are hosted at the selected convention center..

Location: 
Isabella
Entrepreneur(s): 
Ken Curry
JJ Schlafley