Michelle White, president and creator of Michelle’s Miracle, has been selected as the 2013 CMURC Entrepreneur of the Year by the Central Michigan University Research Corporation board of directors.
“Our annual selection of Entrepreneur of the Year allows for recognition of key entrepreneurs for their sacrifice and commitments,” said CMURC President and CEO Erin O’Brien. “2013 was a rough year for the tart cherry industry and despite crop failure, White’s entrepreneurial drive not only allowed her company to maintain but to grow sales by 36 percent.”
Michelle’s also set the stage for the cherry industry during the challenging times through co-operative partnerships, and by positioning the business as “a go to” resource for information regarding cherries, health benefits of cherries and cooking with cherries within the media world throughout the country.
“It is an honor to be chosen for this award”, said White. “I built this company with the vision to help others, and as a non-farming female I have created a successful business in spite of what the industry believed could be achieved. I am very proud of that.”
White will be honored at the Central Michigan University College of Business Administration’s New Venture Competition awards dinner on March 28 at McGuirk Arena.
In 2008, White officially formed Michelle’s Miracle. Today the company sells three different formulas of Michelle’s Miracle Tart Cherry Concentrate Dietary Supplements and CherriMax Dietary Supplement Tablets. The products are sold online through the company’s website at http://michellesmiracle.com and at a growing number of health food stores and grocery stores throughout the country.