MY “AHA” MOMENT
As a financial advisor by trade many of my “professional” female clients were not interested and/or intimidated by finances. I was talking to them about investing $100,000 and in return they were telling me that they didn’t know how effectively save $1,000 to event invest. At that moment, I knew I had to develop a fun and non-intimidating platform to educate and get women excited about their finances.

THE BIG IDEA
I discovered that women were not interested and/or intimated by finances because it was boring, they didn’t understand the lingo and felt they didn’t have enough money to work with a financial advisor. The digital PURSE removes those elements. We use items found in a women’s purse (some we all can relate to) as metaphors as financial concepts and strategies that allows women save, invest and spend responsibly!

WHY MY IDEA IS BETTER THAN THE REST
Through sisterhood, collaborations, and creative financial challenges & wealth building strategies we have built an online community of over 2,000 women learning how to fulfill their P.U.R.S.E.
Purpose, passion and plan
Unique to their aspirations
Reliant up a
Solid foundation that will
Evolve her into GREATNESS!

THE SKY’S THE LIMIT
The raised capital will be utilized to trademark and copyright Girl! What’s In Your P.U.R.S.E? In addition we work with a software developer and engineer to develop our digital PURSE app, revamp website for members to have their own personal log-in within a virtual financial community for women. Lastly, we will pay for marketing and advertising campaign to help spread the word helping fulfill their P.U.R.S.E!

Entrepreneur(s): 
Latrice Goodwine
Goal Amount: 
$155.00 / $50,000.00
Amount in USD
Photos: