MY “AHA” MOMENT
I am a nationally published and award winning boudoir photographer with a private studio located in the heart of downtown Bay City. I have been a boudoir photographer for four years now and I absolutely love what I do. I am passionate about working with women. I love inspiring them, guiding them and making them feel like they can conquer the world. Women empowerment is my jam.

THE BIG IDEA
For those that are not familiar with the art of Boudoir, it is a modern day version of Pin Up style photography. One recurring theme I am finding (from client feedback) is the lack of quality women's lingerie/ intimates stores. The closest we have is Victoria's Secret in the Midland and Saginaw Mall. I would like to open up a boutique lingerie store to serve the women in the GLB with quality pieces, personalized service and an incredible experience that continues to empower them in a new way.

WHY MY IDEA IS BETTER THAN THE REST
I have an advantage in the area of lingerie because in my time as a boudoir photographer I have grown to learn a large amount about lingerie. I consider myself an expert in the field and believe I have the drive and knowledge to serve the women in the GLB in this way. I am versed in all the different types of lingerie, what will work best on different body types and current trends. Also, through my work as a boudoir photographer I am largely connected to the women in our community.

THE SKY’S THE LIMIT
If I were to receive money from this grant it would go directly to pay for a build out and rent of a downtown Bay City storefront. I am currently working on branding and getting the proper licenses to operate.

Entrepreneur(s): 
Alexa Fuhrman-Sherman
Goal Amount: 
$1,500.00 / $2,000.00
Amount in USD
Event: 
Pitch A Dream