MY “AHA” MOMENT
A brain of an entrepreneur works differently. Everyone has heart, but having our already established business, win, lose or draw, I know execution is the key. It was one of those days and ideas that had stopped me in my tracks. I took the day off and was able to see a designer at a local printing mill. Boom. What was in my head was now on the screen, and that's when it started to come to life and we scratched the surface. I am pursuing the business with passion based on my own experiences. We took the fear out, and we said yes to PushMetal.
THE BIG IDEA
We first identified within our own niche business community that there was no active brand/clothing line. Being a female in a male-dominated business, I created small, instant social platform to sell shirts and hats. It created a dialogue that has never been in our industry. People started to create their own emotional connection with the name and message: "The Desire, The Grind, That Perseverance." Then, we became more relevant, which allowed us to bump our revenue through networking. Now, using Facebook and Instagram freely, we have interest and opportunities in other industries.
WHY MY IDEA IS BETTER THAN THE REST
What makes us different is we are and will stay true to the underlying message within the brand name that creates a sense of belonging and community. Building from there we believe, with the right strategies in place, we can achieve sales and continue to spread the message that is near and dear to our audience's hearts.
THE SKY’S THE LIMIT
The funds will go to attorney fees to create PushMetal LLC. Funds also will go to a social media and website expert to turn visitors into clients. We would continue to use social media opportunities long-term to help with building our PushMetal community. In addition, we would like to tie in a podcast show. These and other resources will help us continue to grow PushMetal.