MY “AHA” MOMENT
With a passion for health and fitness, I realized almost all performance-based supplement companies target the hard-core gym goers. There is very little out there made for middle-aged, working-class people who don’t have time to make a healthy protein shake or are not knowledgeable on the proper nutrients needed for protein shake.
THE BIG IDEA
The first step for an average person who wants to make healthy changes in their life is to add a protein supplement to their daily routine. With the market saturated with big bulky tubs of gritty powder that not only makes a mess but is an inconvenience to make and store, we have created a properly measured single serving easy to use tube that you can grab on the go, store in your desk drawer, your gym bag, car glove box or any location you can think of for a quick and easy ready to mix protein shake. Just add the powder to any type of water bottle and you’re ready to build muscle and burn fat.
WHY MY IDEA IS BETTER THAN THE REST
This concept targets the people who are not targeted by the supplement industry. People who do not have the time to waste measuring scoops out of large messy containers, adding fruits and vegetables, cleaning blenders and shaker cups. This easy on-the-go serving of protein can be used anywhere, anytime, for people who simply want to improve their overall fitness.
THE SKY’S THE LIMIT
Funds will be spent on engineering the perfect, easy-to-store tubes that can be conveniently brought along for any occasion and also on formulating new mixtures to find the perfect protein shake for everyone.