MY “AHA” MOMENT
As a health and wellness expert, I am often asked by friends/family/the public about a supplement regime &/or what brands to take. Upon authoring a best-selling book on mind, body, spirit health and wellbeing, many opportunities for spokesperson roles, speaking engagements and media correspondences were presented. After years of regular media contributions on various news networks, podcasts and radio shows (nationally, but focused in Michigan), I showcased multitudes of health and wellness products, learning how to effectively communicate their benefits in a few short minutes.
THE BIG IDEA
Through my research, I came to realize that not many products, supplements especially, are of the utmost quality, easy in their delivery method (making compliance difficult), well rounded or suitable for on-the-go lifestyles. There are 2 main reasons for this: 1) the manufacturing process creates difficulties to do so and 2) high quality, well rounded supplements suitable for busy lifestyles are expensive to create, require a high level of integrity in the manufacturing process and a platform/spokesperson to educate consumers on their differentiated qualities.
WHY MY IDEA IS BETTER THAN THE REST
Wellness Collection™ is a wellness boutique of high-end, naturally derived & ethical products mindfully crafted to improve one’s life by supporting Body, Mind and Spirit in finding healthy balance. Our products have been carefully created to support overall health and wellbeing, specifically as it relates to busy lifestyles and on-the-go individuals. We help our clientele incorporate easy health upgrades into their lives, as we strongly believe small changes add up over time, making big results achievable.
THE SKY’S THE LIMIT
Located in Birmingham, Michigan, we have begun developing our reseller/retailer network locally at high end boutiques, spas, hotels, yoga and fitness studios, concierge medical and therapist practices. With the upcoming crowdfunding funds, we will continue to build our reseller’s package, with the goal of adding additional, appropriate resellers (similar clientele). Our second main sales avenue is an ecommerce website and sales funnel website, both of which need further funding to expand and for marketing/SEO budget.