MY “AHA” MOMENT
I grew up in Michigan in a coffee-drinking family. We drank decent coffee, but nothing that could be described as artisan or from any local coffee roaster. Recently, I realized that there is an opportunity to bring together my love for my state and my enjoyment of coffee in the form of a coffee bean subscription box.
THE BIG IDEA
In recent years, subscription boxes have become a seemingly unstoppable phenomenon. They are a proven and viable business model, and the continued existence of a plethora of coffee-based subscription boxes and the Mitten Crate show two things: an appetite for coffee, and a deep love for Michigan. As it stands, there is no easy way to discover new coffees while still supporting local businesses. This product solves that problem by bringing together the previous three things: A love for Michigan and an appreciation for coffee in the form of a subscription box.
WHY MY IDEA IS BETTER THAN THE REST
This subscription box is made for Michigander coffee lovers by Michigander coffee lovers. By supporting this company, you will be supporting local businesses and charities, as a percentage of each sale goes to a different charity every month. This company is based around the idea of coffee as something that can bring communities together. At the White Hart Coffee Co., we believe that you should be able to meet the people who roast your coffee, instead of supporting some far-off, faceless corporation. And since we source all our coffee from Michigan-based coffee roasters, that's exactly what you can do.
THE SKY’S THE LIMIT
Initial funds will be used to obtain the necessary equipment and supplies, such as boxes, coffee bags and beans, and scales. In addition, the funds will be used to create a website and pay for graphic designers and any other miscellaneous expenses as needed.
$1+ Your name on the website. Thanks!
$9+ Small Coffee Tasting Wheel Poster and plus the above
$25+ First subscription box free, a Coffee Tasting Wheel Poster, and your name on the website
$50+ Two free subscription boxes, a Coffee Tasting Wheel Poster, and your name on the website
$100+ The above, plus a limited edition White Hart Coffee Co. leather bracelet