October 18, 2014

Midland Daily News

Saying Mount Pleasant’s Ron McIvor is passionate about hunting would probably be an understatement.

The Midland native has been bow hunting all his life, and he knows the joy and the loss that comes with bow hunting.

“I love hunting. I love providing for my family,” said McIvor. “But it’s frustrating when you hit an animal and then lose them. I saw a need for an arrow that had more kinetic energy; that created a quicker kill, and that prevented loss to the hunter.”

Ten years ago, he began envisioning a component that would fill that need. He came up with the basics for Second Cut Arrow, an in-shaft arrow attachment that deploys on contact.

McIvor tried some early self-built samples and they were hugely successful in his own hunting experiences. After years of conceptualizing on his own, however, McIvor was stuck. He needed help with the next steps.

“For so many hunting seasons I tested it out and watched the people who hunt with me get really excited about the concept. I was at a loss on where to go or what to do next though,” said McIvor.

Through his daughter’s involvement with the College of Business at Central Michigan University, McIvor was able to utilize a student team within the Isabella Bank Institute of Entrepreneurship. Upon completion of the project, McIvor was selected to participate in the Central Michigan University Research Corporation (CMURC) program.

CMURC’s program was able to assist McIvor in building a solid business foundation, forging strategic relationships within the industry for prototyping and manufacturing. CMURC was also able to facilitate funding options offered through the Michigan Economic Development Corporation to move his product forward.

Second Cut Arrow is available at cmurc.com/exchange/second-cut-arrow by clicking on the “Get It” option.