Elissa is a Central Michigan University alumnus with a Master’s in Business Administration and Marketing. Born and raised in the big city of Plano, TX, she is now proud to call the Great Lakes Bay Region home. Elissa believes in working hard and playing harder, she calls it balance.
Her experience combined with a passion for innovation and creative business strategy made her the perfect fit at CMURC to support startups and entrepreneurs. As the VP of Operations Elissa in instrumental in creating and implementing CMURC programs and services. Her extensive educational background along with her industry experience is a benefit to the clients CMURC serves.
Elissa has a proven track record of building relationships and producing highly successful campaigns. Prior to CMURC, Elissa held the position of V.P. of business development and operations at MIYAN Media where she was the senior social media strategist for Oakland County Executive L. Brooks Patterson, and before that supported small business growth as a marketing representative at WCFX-FM.
Elissa and her husband raise a family of five, and she is always striving to be the best at home and in her career.
Because Elissa is such a pivotal part of the CMURC team, we wanted to find out more about her and ask the really "tough" questions.
How would you describe your role at CMURC?
As Director of Operations, I am responsible for creating a work environment that is energetic, collaborative and educational. I take great pride in making sure our clients feel empowered, confident and have access to the right information and tools to help them grow. We are the constant in an entrepreneurs life by providing them the support they need to be successful.
What is a day-in-the-life of Elissa include?
A day in my life is never the same, it is a rollercoaster of activity with entrepreneurs and clients. I spend a majority of my time managing expectations with our clients and team to ensure they are aligned with one common goal. I live and die by the processes I create and also maintain - all with a smile on my face.
What is your favorite part of working at CMURC?
I get out of bed every day loving the people and work that I do. I am so fortunate to collaborate and work with some of the brightest minds. Everyday is a challenge which keeps me engaged and passionate about the work we do at CMURC.
What do think is the most important thing for potential clients or tenants to know about CMURC?
The team at CMURC has seen it all! All of our programs and space were designed BY you and FOR you, so trust in the process and our experience. Your success is our success.
How do you see CMURC evolving in the next 5 years?
CMURC will be an international leader in commercializing ideas, patents and other opportunities surrounding entrepreneurs, corporations and universities. Our programs are tested, proven and ready to be shared with the world.
If you were an animal, what animal would you be and why?
Scorpion stings are painful but are usually harmless to humans- I am a Scorpio(n) through and through. One of the major strengths a Scorpion has is their ability to focus. If I set my mind on something, it will happen. Scorpios are led by their instincts and they make the right decisions at the best time. They are so intuitive that they can easily read the mind of other people - don't worry I am not a mind-reader...yet.