Case Study: CMURC’s Collaborative Workspace Transformation

Introduction

The Central Michigan University Research Corporation (CMURC) is a growing cornerstone of innovation and entrepreneurship in the Great Lakes Bay Region. As a 501(c)(3) nonprofit, CMURC provides essential resources and collaborative workspaces for entrepreneurs and small businesses, helping them turn ideas into commercial successes. When CMURC embarked on a mission to redesign its headquarters in Mount Pleasant, it partnered with Fellowes and Kentwood Office Furniture to create a flexible, dynamic environment tailored to the needs of modern startups. Fellowes’ products and services enabled CMURC to achieve its vision of a versatile, growth-oriented workspace

The Challenge

CMURC faced the challenge of creating a workspace that could adapt to the varying needs of startups at different stages of growth. “Our model is based more like a gym membership,” explains Erin Strang, President and CEO of CMURC. “We wanted to provide an environment where entrepreneurs could start small and scale up as their businesses grew without being locked into long leases.” This required a flexible design that could accommodate different work styles and preferences, from open, collaborative areas to private offices. Additionally, CMURC needed to ensure that the space promoted productivity and professional interactions, which are essential for startups looking to impress clients and investors.

The Solution

CMURC turned to Fellowes and their dealer, Kentwood Office Furniture, to deliver a solution that met these diverse needs. Becky Dallman, Senior Account Manager from Kentwood Office Furniture, managed the relationship and installation of products between Fellowes and CMURC. “One of the things that we were looking for was flexible furniture,” says Strang. “We needed desks that could be adjusted for sitting or standing, modular walls that could be reconfigured, and increased acoustic privacy.”

Volo walls played a pivotal role in the transformation of CMURC’s workspace, offering future-proof flexibility and customization. Strang highlighted the importance of modular walls, which can be easily reconfigured to meet the changing needs of startups. “The modular walls are fantastic,” she said. “We can move them around to accommodate teams of different sizes or create private spaces. This adaptability is crucial for an environment where businesses are constantly evolving and growing.”

The ability to customize Volo walls extends beyond their placement. CMURC utilized various finishes and materials to create an inviting and professional atmosphere. “We have marker board inserts that give a sleek look and multiple laminates that enhance the overall aesthetic,” Strang explained. “This level of customization ensures that each office space feels unique and tailored to the needs of its occupants, fostering a sense of ownership and pride among entrepreneurs.” Moreover, Volo walls significantly contribute to the functionality and efficiency of the workspace. Their added acoustic value was particularly noted by Strang as essential for maintaining a focused work environment. “The acoustic paneling and added acoustic privacy were essential,” she emphasized. “It allows different people to work without feeling like they are in their neighbor’s phone call.” This attention to detail in design and functionality underscores CMURC’s commitment to providing a top-tier environment for entrepreneurial success.

The introduction of Fellowes Alley at CMURC’s headquarters has been a unique addition, showcasing the versatility and innovation of Fellowes’ products. This dedicated section highlights various office solutions, allowing entrepreneurs to see and experience the latest offerings from Fellowes. “We decided it would be really cool to have a Fellowes Alley,” said Strang. “It’s a showcase for different office products that entrepreneurs might be interested in.”

The Process

Working closely with Fellowes, CMURC, and Kentwood Office Furniture navigated various challenges, including the need for customized solutions. “There will always be hiccups along the way, but the team at Fellowes was phenomenal,” recalls Strang. “They helped pivot and make adjustments, ensuring minimal disruption.” Becky Dallman played a crucial role in managing these complexities. “This was about a year’s worth of design,” she explains. “Fellowes’ design team is top-notch. They understand the needs and preferences of our clients and deliver accordingly.”

The partnership between CMURC and Fellowes has been marked by mutual support and a shared commitment to innovation. Through their collaboration, CMURC has been able to provide a flexible, dynamic environment tailored to the needs of startups and small businesses. Strang emphasized the value of this relationship, noting that Fellowes’ contributions go beyond just products. “Fellowes has always stood behind their products and supported us through any challenges,” she remarked. This enduring partnership has played a crucial role in CMURC’s ability to foster a thriving entrepreneurial community.

The Impact

The new workspace at CMURC’s Mount Pleasant headquarters has been a resounding success. Entrepreneurs now have access to a professional, flexible environment that supports their growth. “We’ve really gotten positive feedback from everyone,” says Strang. “The flexibility and customization of the space have been key to helping our clients feel like they have their own unique office.” The partnership with Fellowes has not only transformed CMURC’s physical space but also reinforced its role as a hub for innovation and entrepreneurship. “Fellowes stands behind their products and their design team. They’ve always ensured that our clients have a reliable, flexible workspace,” adds Dallman.

Conclusion

The collaboration between CMURC, Fellowes, and Kentwood Office Furniture exemplifies how thoughtful design, quality products, and relationship-driven partnerships can create an environment that fosters innovation and growth. By providing flexible, adaptable solutions, Fellowes has enabled CMURC to offer a workspace that meets the evolving needs of startups, helping them thrive in a competitive landscape. “We’re always evaluating different partnerships and relationships that might make sense for what we’re doing,” says Strang. With a solid foundation and a flexible, dynamic workspace, CMURC is well-positioned to support the next generation of entrepreneurs. As CMURC continues to support entrepreneurs, its redesigned headquarters stands as a testament to the power of collaboration and smart design.