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SAGINAW, Mich., Feb. 10, 2025 – Local entrepreneur Cierra Crudup, known for her successful businesses Delicious Sweets and Krav’n Cookies, is adding “author” to her list of accomplishments with the release of her new book, Faith in Action – 30 Days to Entrepreneurial Excellence.
This 30-day devotional is designed to inspire and empower entrepreneurs by aligning their business goals with faith. Through daily reflections, scripture, and actionable insights, Cierra encourages visionaries to step out in faith, overcome challenges, and pursue their dreams with confidence.
“Entrepreneurship is a journey of faith,” said Cierra. “Starting my businesses and writing this book both required trust in the process, and I hope Faith in Action helps others stay motivated and aligned with their purpose.”
To celebrate the launch of Faith in Action, Cierra will host a book signing event on February 16, 2025, from 4:00 – 7:00 PM at CMURC Riverfront Saginaw. Attendees will have the opportunity to meet Cierra, purchase signed copies of the book, and hear firsthand about her journey from business owner to author.
Copies of Faith in Action – 30 Days to Entrepreneurial Excellence are also available for purchase online at shopgreatlakesbay.com, making it easy for supporters near and far to get their copy.
Cierra’s entrepreneurial journey has been shaped by both her unwavering faith and the support of organizations like Central Michigan University Research Corporation (CMURC), which provides programs and resources to local business owners.
“Cierra exemplifies what it takes to be a successful entrepreneur - passion, resilience, and a willingness to embrace new opportunities,” said President + CEO of CMURC Erin Strang. “Her journey from small business owner to author is a reflection of her dedication and vision. We’re honored to have been a part of her entrepreneurial growth and can’t wait to see how she continues to inspire others.”
The community is encouraged to celebrate and support local entrepreneurs by attending the book signing or purchasing Faith in Action online. Entrepreneurs, aspiring business owners, and community members alike will find inspiration in Cierra’s story of perseverance and success. Visit shopgreatlakesbay.com to get your copy today!
About CMURC
CMURC is a professional and diverse coworking space with accelerator programs focused on product and strategic development for entrepreneurs to positively impact the economy in the Great Lakes Bay Region. It brings together local, regional and statewide partners to accelerate the success of entrepreneurs, professionals, and corporations growing businesses and jobs by leveraging the resources of Central Michigan University, the Mount Pleasant SmartZone District and the Michigan Economic Development Corporation. CMURC is committed to inclusive entrepreneurship with the ultimate goal of closing the opportunity gap because people from all backgrounds deserve access to business and entrepreneurial resources.
For more information visit www.cmurc.com, or to schedule interviews contact Kali Weiler at 989.289.6724 or kali@cmurc.com.
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